Branded Merchandise has come a long way.  With so many options available now, understanding what is going to best represent your brand and your customers is vital. The Right product will make the difference between a highly successful campaign and one that misses the mark.

There are so many promotional products in the marketplace today, you can get a logo on almost anything you can imagine. The right branded merchandise can be a great, cost-effective marketing tool, increasing your brand recognition and driving interest in your product or service, but with so many options available, how do you get it right?

When you choose an eco-friendly promotional product, you're making a statement about your brand - you care about the environment that you're doing business in. To the customers for whom that matters, your message is received loud and clear. It aligns your brand with their values, and, in the age of social media, this is more important than ever.

Hats are a commonly used promotional item. If you're like most people, you can probably remember being given several over the years, but how many did you actually wear? Hats and headwear can be great for brand exposure, essentially turning recipients into walking billboards, but only if you get it right. So here are our dos and don't for promotional headwear.